About Kelloggs Company

Since its foundation over 100 years ago, Kellogg’s has maintained focus on its products’ positive impact on the health and wellness of modern society. Kellogg’s has played an active role in the nutrition and health fields by striving to provide a great range of products that can help consumers meet their daily nutrition requirements.

Objectives

As a growing number of consumers are investigating healthy food options and organic food products, most often online, Kellogg’s has been keen to extend its information reach about healthy and balanced diets and lifestyles as far as possible on the Internet.

Netpointers proposed that Kellogg’s harness the power of search engines to boost traffic to the health content on their website, reminding Kellogg’s consumers of the health benefits their product and brand provide, while also inspiring consumers to engage in further activities.

Strategy

Kellogg’s contracted Netpointers to deliver the proposed SEO campaign, in order to increase the online visibility of Kellogg’s Danish and Swedish websites on the global search engines. The campaign aimed to provide the desired traffic growth through harvesting and filtering the relevant search engine traffic that could be achieved for the Kellogg’s websites about Kellogg’s health section.

Following extensive background analysis, Netpointers produced customised content and web pages for the two Kellogg’s websites in order to increase search engine visibility and traffic to the websites by health, product, and brand related searches.

Results

The campaign continues to maintain the strong growth in search engine visibility, which is still attracting new traffic and repeat visitors on a monthly basis - especially for the health sections.

• Top position rankings doubled over the first two months
• First-page rankings achieved for 75% of all keywords on Google