About Atlantis Travel

Atlantis Rejser is one of Denmark’s premier travel agencies. It was founded in 1994 and is specializing in charter-, diving- and cultural travels. In 2007, Atlantis
Rejser was awarded the prestigious “Danish Travel Award” given to the most outstanding travel agency of the year.

Objectives

• To strengthen the brand and visibility on the search engines.
• To increase the number of unique visitors and to increase online revenues.
• To increase the volume of online bookings, specifically from Denmark.

Strategy

Atlantis Rejser is quite clear about their goals and ambitions regarding their visibility on Google and other top search engines. As they didn’t have the technology in-house to boost their online performance, they contacted Netpointers in 2005 to help them with their marketing goals: To be found at the top of search result listings for both general travel search terms and specific destination oriented keywords. Reaching these goals would accelerate the number of customers clicking through to their web sites and increase online bookings.

Netpointers conducted a thorough keyword analysis to pinpoint the most relevant search terms for Atlantis Rejser. Netpointers chose various focus areas in order to lift and improve the overall visibility. To improve visibility and guide traffic from the search engines, Netpointers implemented custom-made landing-pages containing product portfolio and information, as well as purpose-built “call-to-action” links.

Results

Today, Atlantis Rejser has achieved a high visibility on the search engines Google, MSN, and Yahoo. The web site has gone from practically being invisible on the search engines to having 230 top 10 rankings on Google. The rankings have been very stable for a long period of time and are constantly rising. As a clear result of Atlantis Rejser’s SEO strategy with Netpointers, more and more bookings are carried out online, dramatically increasing the companies’ ROI.