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History

History

Contents

  • 01 Overview
  • 02 History
  • 03 Values
  • 04 Company News


History

In 1998, Netpointers started out as one of the pioneers within the field of search engine optimisation with a small office in Vestergade in the center of Copenhagen. Now, we've been in this business for more than 10 years and consists of 5 offices on 3 different continents.

This year 2009

This year we are saying goodbye to our beautiful surroundings at Kanonbådsvej. We are moving to a part of the city that is bustling with energy, history and charm. While there is a risk that we will miss the quiet beauty of the canal and our ”house swans”, we are looking forward to finding ourselves smack dab in the middle of the city at the scenic Strøget with its mix of new and old historic buildings as well as a diversity of people and a truly unique atmosphere.

On an international level, we have recently opened a new office in Sydney and expect to open another office in Milan and/or Rome within the next six months. We are continually dedicated to delivering outstanding Search solutions to global brands from each of our offices across Europe, Australia and Asia.

We will focus on expanding our growth in Southern Europe, the UK and Australia. Specifically through white-label partners chosing to rent or buy Netpointers SEO technology to be able to offer their customers SEO solutions in their name.

We maintain a positive outlook despite the generally bleak predictions for 2009 because of the nature of our services. Companies are cutting traditional marketing budgets (print media, TV, radio, etc.), and are shifting their focus and part of the traditional marketing budget to online marketing for a higher ROI. We thus expect a moderate growth of 5%-10% over the next year.

The past

In the beginning we were delivering SEO to Scandinavia and Finland. In 2000, we expanded our business to include USA, UK, and Germany and the year after we were also delivering to Italy, France, and the Netherlands.

In 2002, we provided SEO to more than 400 companies. The same year, our New Zealand office was up and running.

By 2003, we were up to 700 clients and by 2004 we reached 1000 clients, now also delivering SEO to Japan, Singapore, Belgium, Poland, and
Spain. We also opened an office in Switzerland.

In 2006, we teamed up with Saatchi & Saatchi who is one of the world’s greatest advertising agencies with 143 offices in 83 countries.
Together we formed the joint venture Saatchi Optimise and moved our New Zealand office into Saatchi’s premises on New Zealand.

In 2007, we opened a new Saatchi Optimise office within Saatchi & Saatchi’s headquarters in London. At the same time, we began a process of restructuring Netpointers internally so as to better be able to deal with our growing number of global enterprises and labels.



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Netpointers A/S
Frederiksberggade 23, 4. Sal
DK-1459 København K
Phone: (+45) 70 117 117
Fax: (+45) 70 115 115