As always when new digital opportunities arise, some marketers and companies are moving fast to be where the fun happens while most are sceptic and insecure as to the benefits of embracing this new opportunity. This article lists a number of reasons why you should want to make a Facebook Fan page for your company. Aside from the obvious benefit of branding and the ability to drive traffic to your website, you also get the opportunity to interact and communicate with your fans. Last but not least, creating a Facebook Fan page is free and its easy, and if you don’t you it, somebody else probably will, and then you won’t be in control. Read the full article