SEO can do a lot more than simply create visibility on the search engines and reputation management is one thing that can be done with the right SEO strategy. This article explains how you can use SEO for reputation management by driving bad press down in the search engine result pages. The most important steps to this method is identifying the keywords related to the bad press, and then, to counteract the negative press, build links to optimize brand and product names, because, as the article says, “SEO has a pivotal role in reputation management, as it can remove negatives and enhance positives on the first page of results, which is usually the only page that matters. Read the full article