An easy-to-follow-video showing you how to take advantage of tagging, bookmarking and sharing with Delicious. In stead of saving bookmarks in the browser, social bookmarking sites make it easy to store, sort, and share bookmarks to interesting websites, This tutorial explains how and why to use the social bookmarking site Del.ici.ous. Not only can you access your bookmarks from any computer, but the bookmarks are also public so people can use each others resources Read the full article

It is always a good idea to display your brick and mortar address on your website to make it easy for people who first find you online to also find you offline. But it is equally important to make it easy for people who first find you offline to also find you online. In a survey commissioned by iProspect, 67% said they had searched online for the company, product, service or ad slogan they saw in offline advertising. A different survey found that 57% of moms who responded used search engines to gather information online before making an offline purchase. Not only do shoppers use search engines before making a purchase online, they also use them before going to a brick and mortar store to make a purchase. Does your business market offline as well as online? Do you take your offline marketing campaigns into account when deciding what terms to target for search engine optimization? If not, you might want to think again… Read the full article

Image search is playing an increasingly important role in search engine optimization, and SEOs should, according to Eric Enge, develop strategies for optimizing a web site to receive this type of traffic. Not least in light of the statistics stating that 15-16% of all web searches are for images, is this article on image search quite interesting. Users are also more likely to click an image link than a textlink, and finally it is becoming more and more important to be able to be found in Google's image search, among other things due to universal search. Of course, this means you also have to optimise your images for the search engines, and as luck would have it, this article also talks about strategies to do exactly that. Read the full article

A brief look at setting client expectations for search engine rankings and SEO success. What’s important for clients to understand? Among other things, this article explains some of the factors why professional SEO companies can not guarantee #1 spots on the search engines. Contrary to SEM (paid search) where the highest bid takes the #1 spot, SEO rankings are partly dependent on factors beyond the control of the SEO company and its clients. It also addresses what expectations a client should have to its SEO solution and provider. Not only in terms of what SEO can do for a client, but also the client’s own role in achieving success through SEO. Read the full article

You may think you know everything there is to know about your brand, but what if you don’t? This short article illustrates how Google Trends can be used to find out the level of brand competition a company faces. Using the tool Google Trends can help you find out if there are other companies or products out there who use the same names you do. Google Trends shows you the geographical volume and distribution of searches for your name, which will help you find out if you need to take action against brand competition and brand confusion. With the information from Google Trends you can then go back to the search engine and do a search for your brand with regional modifiers to see who it is you're competing against. Identifying your competitors regionally can help you understand why you may have low conversion rate in these areas, as well as help you determine a suitable course of action to eliminate the brand confusion against your competitors. Read the full article