As always when new digital opportunities arise, some marketers and companies are moving fast to be where the fun happens while most are sceptic and insecure as to the benefits of embracing this new opportunity. This article lists a number of reasons why you should want to make a Facebook Fan page for your company. Aside from the obvious benefit of branding and the ability to drive traffic to your website, you also get the opportunity to interact and communicate with your fans. Last but not least, creating a Facebook Fan page is free and its easy, and if you don’t you it, somebody else probably will, and then you won’t be in control. Read the full article

An easy-to-follow-video showing you how to take advantage of tagging, bookmarking and sharing with Delicious. In stead of saving bookmarks in the browser, social bookmarking sites make it easy to store, sort, and share bookmarks to interesting websites, This tutorial explains how and why to use the social bookmarking site Del.ici.ous. Not only can you access your bookmarks from any computer, but the bookmarks are also public so people can use each others resources Read the full article

It is always a good idea to display your brick and mortar address on your website to make it easy for people who first find you online to also find you offline. But it is equally important to make it easy for people who first find you offline to also find you online. In a survey commissioned by iProspect, 67% said they had searched online for the company, product, service or ad slogan they saw in offline advertising. A different survey found that 57% of moms who responded used search engines to gather information online before making an offline purchase. Not only do shoppers use search engines before making a purchase online, they also use them before going to a brick and mortar store to make a purchase. Does your business market offline as well as online? Do you take your offline marketing campaigns into account when deciding what terms to target for search engine optimization? If not, you might want to think again… Read the full article

Image search is playing an increasingly important role in search engine optimization, and SEOs should, according to Eric Enge, develop strategies for optimizing a web site to receive this type of traffic. Not least in light of the statistics stating that 15-16% of all web searches are for images, is this article on image search quite interesting. Users are also more likely to click an image link than a textlink, and finally it is becoming more and more important to be able to be found in Google's image search, among other things due to universal search. Of course, this means you also have to optimise your images for the search engines, and as luck would have it, this article also talks about strategies to do exactly that. Read the full article

A brief look at setting client expectations for search engine rankings and SEO success. What’s important for clients to understand? Among other things, this article explains some of the factors why professional SEO companies can not guarantee #1 spots on the search engines. Contrary to SEM (paid search) where the highest bid takes the #1 spot, SEO rankings are partly dependent on factors beyond the control of the SEO company and its clients. It also addresses what expectations a client should have to its SEO solution and provider. Not only in terms of what SEO can do for a client, but also the client’s own role in achieving success through SEO. Read the full article