Get to know Google’s sitelink feature – the links to sub pages often listed below the regular Google listing for some companies that occupy the number one spot when searching for a brand or company. Google lists up to 8 links as well as a site specific search; needless to say that this is an enviable position on the Google search results pages. The interesting question is how Google decides who should get sitelinks and who should not. What is it that determines who achieves the sitelinks status for a specific search query? While no one but Google knows for sure, the author of this article has put together a list of factors that might influence the ability to gain sitelinks. Read the full article

This guide explains how Google deals with duplicate content and what it might mean for your website. While snippets of text that are copied and reused will not cause problems if they are part of a larger text with plenty of unique content, a web page consisting of duplicate content only will probably end up in the supplemental search result listings unless Google decides that this page is the original (even though it might not be). Worst case scenario means getting black listed for plagiarism! Only Google knows the exact percentage of a web site that has to be unique to avoid being penalised. However, this article provides a few hints at things to worry or not worry about that may help you determine if you are on the right path. Read the full article