Introducing… Netpointers Cross Optimisation

‘AdWords works’. Maybe that has been your initial experience with online marketing. Purchasing sponsored search engine ad listings, which are placed next to the organic search results field has been good business for you and your company, budgets have been spent and you have traffic coming to your website; exactly what you want! Investing in AdWords is an ongoing process; once your budget is exhausted you need to invest more money, if you want to maintain a certain level of traffic coming to your website. It’s almost never ending and you become more and more dependent on Google’s marketing services.

It is a common experience that as soon as your budget is spent, your website becomes invisible to the search engines again. Another common experience is that you don’t have full control over where and when your ads will be displayed and seen, thus making you and your company totally dependent on the decisions of the world’s leading search engines. It’s a game of chance.

How can you make this work for you by using the chosen keywords on AdWords to increase your own ‘permanent’ traffic, thereby saving you money?

Introducing Netpointers Cross Optimisation

Using your initial investment in AdWords, we will help you to identify the keywords in your portfolio, which receives the most clicks and therefore generate the most traffic for you. Once these keywords have been identified we will, with your help, implement a number of Keyword Optimised Landing Pages corresponding to your best performing keywords on Google AdWords. As soon as this pool of keywords reaches top visibility on the search engines’ organic rankings, we remove them from the Adwords campaign, thereby cross optimising it.

The advantages of Netpointers Cross Optimisation are multiple:

1. Saving money by increasing the level of traffic, conversion rates and ROI, permanently generating more visibility and traffic
2. Using AdWords to scout the keywords that generate the most traffic
3. Achieving greater performance: Only 15% of searchers click on AdWords. 85% find what they are looking for in the organic search field. You will realise huge savings on organically generated traffic compared to the amount of money required to generate the same amount of traffic using AdWords only
4. Landing Pages generate and lead more highly-qualified traffic to your website, thus creating a higher conversion rate (up to 10 times as high compared to AdWords)
5. Better control over your online marketing budget by a ‘conscious’ use of your AdWords campaigns

What are you waiting for?

Start saving today by generating higher visibility, more qualified traffic, an increase in conversion rates and the ROI of your dreams.

Read more about Cross Optimisation: It's this simple.

Start Cross Optimising your website now!
Please contact the relevant office:

United Kingdom and Spain
mwi@netpointers.com (Michael Winding)

Italy and France
giuliano.pegorer@alice.it (Giuliano Pegorer)

Rest of Europe
clu@netpointers.com (Claes Lund)

Outside Europe
mdh@netpointersap.com (Michael Dall-Hjorring)