Social media as a marketing tool is a vast and often difficult area to venture into. While most people have a vague idea of how to use social media it isn’t necessarily easy to find out where and how to get started. Luckily there are plenty of resources out there talking about the great possibilities posed by social media for marketing purposes and how to do it. What we haven’t been able to fin...

Google can only get too relevant from one point of view: paid search. The question is what this means for the natural search listings and search engine optimisation. This statement from an article about search around the world caught my attention because I’ve for some unknown reason never considered that a search engine can become too relevant. In my mind it has always been an obvious truth tha...

There are many SEO techniques at hand to increase a website's ranking. However, a lot of those are frowned upon by the search engines. A number of techniques are considered 'unethical' and may result in penalties or a complete ban. That could be repeating keywords unreasonably often on a page, making the text invisible by using the same text and background color, or frequently submitting a webs...

There is no reason not to integrate online and offline marketing but plenty of reasons to take advantage of the opportunities offered by this integration. Many large brands are beginning to realise this while others are still lagging behind. If you still got a ways to go, maybe now is the time to jump on the band wagon and start capitalising on your integrated marketing efforts.